It’s no secret that there is value in a company having philanthropic responsibilities. Whether the impact is local or more widespread, showcasing your corporate team’s compassion is always a powerful way to rally your troops. If you’re ready to take the plunge into volunteering, learn more here!
As we head into the new year wide-eyed and bushy tailed, ideas and brainstorming tidbits are flying around rapidly. “Let’s donate to this group.” “No, let’s volunteer here.” Before your team gets ahead of itself, let’s revisit some reasons as to why your company should tote a charitable mission in the first place. There are actual statistics out there that will convince everyone all the way up that 2019 is definitely the year to expand your reach into philanthropy. Reviewing these notes may help your crew prioritize why you want to create impact, as well as how.
A Deloitte report found that employees wanting their workplace to invest in charity is not a new feeling. In fact, the report found that this desire has been growing in recent years. Additionally, Deloitte discovered employees want to be involved with giving back based on their actual skills as teammates. It’s as if they see the philanthropic mission as another work project. This then creates another positive way for employees to connect with their job.
Need more motivation? The same Deloitte study found that among millennials (who take up 1/3 of the current work force, by the way), 79% want to work for a company that gives back to its community. An astounding 64% of millennial applicants will actually refuse a job offer from a workplace that won’t take its philanthropic responsibilities seriously.
If you were looking for a reason to attract – and keep – new talent, that’s it.
What – you want more numbers? Cone Communications found in a study of over 10,000 shoppers worldwide, more than 80% consider social and environmental issues when deciding where to work, what to buy and where to shop. Whether you’re running a clothing store or managing financial assets, that 80% is crucial to the future of your business.
So, what happens now? Spearheading your company’s philanthropic mission needs some next steps. What are they?
Quite simply, partnering up with a nonprofit makes your company’s transition into philanthropy easy, while still creating a powerful impact recognized by customers, staff and board members. And of course: the more turnkey, the better. Usually, the chosen nonprofit will have systems in place for your company, be it through events, volunteer opportunities or something more monetary based. Our crew at Good Sports has been giving companies a direct path in giving back for 15 years. We’ve created longstanding relationships with outstanding partners; partners who have turned into friends of our mission. The opportunity to create a giving culture at your place of work is specialty of ours. On top of getting more kids in the game, of course.
